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What is PIM?
Product Information Management or PIM is the process of collecting, consolidating, managing product information required for marketing and selling the products through Organisation’s multiple distribution channels. Therefore, a Product Information Management (PIM) solution is a software application that serves as a centralised repository for all product data and enables teams to manage, update and share product information consistently across channels with minimal effort, thus ensuring efficiency and productivity of the Organization.
How does PIM work?
PIM solutions integrate data from ERPs, CRMs, and other product-related platforms. Once integrated, data is processed and de-duped. After processing of data, product information is organised into catalogues by users, which are then linked to be distributed across channels.
Importance of PIM in businesses
PIM software is important for businesses, as implementing the right PIM software helps Organizations simplify the process of creating, collecting, and managing product information on catalogues. With the right PIM setup, Product Team can analyse data and update products based on current consumer behaviour and the latest market trends, the Marketing Team can produce engaging content, and Sales Team can sell more successfully, as the customers feel more connected to the products they buy, thus generating a greater sense of loyalty and satisfaction. Beyond these there are more advantages associated with PIM.
PIM software imparts single source of truth for all product information, thus ensuring accurate, updated and reliable product information are distributed to all internal and external audiences across channels from a single centralized repository.
With the fact that PIM ensures all the teams have access to the right and updated product information, PIM solution actually helps Organizations streamline their scalability, when expanding business across channels, market places and geographies.
With automated workflows and reduced manual effort and repetitive tasks, PIM solutions in businesses ensure accuracy in Product Information and efficiency in Output.
Right PIM Solution allows businesses to create concept based compelling product stories that are localized and customised for customers, thus bestowing customers with enriched experience.
Doing away with manual entry and automation, reduce the number of steps required - from incorporating product information to sale of product, thus immensely shortening the time-to-market for businesses.
Organizations who have incorporated PIM solution have experienced noticeable decrease in return of products, as customers are able to make informed choices and purchase the ideal product, best suited for them; as all the necessary information associated with the products are provided to them at the reach of their finger, and thus increasing the conversion rate.
With better Product Data Management, Organizations can analyse data and can suggest additional products to their customers based on their preference and purchase history. This way PIM can help businesses upsell products, thus increasing sales.
With a holistic API-driven approach and flexible architecture, PIM Solution can be easily integrated with existing enterprise systems such as ERP, CRM, ESB, BI, etc., or other third-party applications.
Sudoboat & PIM
Sudoboat offers expertise in popular PIM platforms, like Censhare, and helps clients implement, customize, and manage the PIM platforms. Sudoboat assists customers in leveraging the full potential of the platform, meeting their specific Product Management needs. Some of the key responsibilities and offerings of Sudoboat include:
Implementation and Configuration:
Sudoboat works with the clients to understand their Product Information requirements and configure the PIM platform accordingly. This includes setting up Information Gathering Flow, Metadata, Workflows, and User Roles.
Customization and Integration:
From specifications to prices, and from customer service information to SKUs, Sudoboat will configure the PIM platform to enable teams to have the information they need, to deliver a flawless experience customers expect in every channel they use.
Product Data Integration:
With its expertise, Sudoboat ensures flexibility in integrating product data and product content from any data source through connectors, and facilitates to update content via automated processes and workflows.
Product Data Management:
Sudoboat facilitates and sets up the platform that allow Organizations to manage all product information and relate them to product groups, families and variants, and link product data with media and product descriptions.
• Flexible product information structures
• In line processing of product master data
• Connections to all media assets
• Mass processing of product data.
• Process based automation.
• Product variant management.
• Integrated editor for mass data editing.
Training and Support:
Sudoboat offers time to time training sessions to help clients familiarise themselves with the platform's features and functionalities. They also provide ongoing support to address any technical issues or concerns that may arise during the usage of the forum.
PIM Consulting:
Sudoboat offers PIM consulting services, helping clients define their information, content setup and processes, to align with their business objectives.
Success Stories
Sudoboat has played a crucial role in assisting Organisations to maximise the benefits of their chosen PIM platform by offering a range of services, from initial implementation to ongoing support and optimization. The Sudoboat expertise has been helping clients to achieve efficiency, improvise collaboration, and engage better with the target groups.
Read stories on how Sudoboat has been instrumental in implementing the best PIM solutions for its
Clients.