Services
Content Management System (CMS)
Digital Asset Management (DAM)
Product Information Management (PIM)
Resources
Contentful
Image Hotspot Creator
Case Studies
Digital Asset Management (DAM)
Publication Management system (PMS)
Mailer Template
DAM For Leading Furniture & Home Furnishing Brand
Industry
Furniture & Home Furnishing Retailer
Offering
With devising DAM system, we have established a centralised repository for all digital assets that saves time across department and enhances productivity, while also ensuring consistency in the look and feel of any marketing outflow from the system in accordance with the brand guideline.
Challenges
- The organisation was finding it hard to manage their extensive collection of digital assets, including videos, audio files, scripts, and promotional materials
- Digital assets were scatteredly spread across various platforms, folders, team members' devices, thus, making it extremely difficult to locate files and utilise them efficiently
- Excessive time was spent on searching for assets and even led to recreation of content that already existed in the system
- Owing to lack of collaboration between multiple teams and departments, product launches and marketing campaigns were difficult to execute in an effective manner
- Time to time legal complications were encountered due to absence of any automated system for tracking of copyright licences and without any proper implementation of usage rights for media assets
Solution
- Sudoboat has devised a system called DAM (Digital Asset Management) where assets can be stored in multiple formats
- Through Digital Asset Management system a centralised repository has been established to store all digital assets, which is easily accessible to authorised personnel
- Assets are tagged with comprehensive metadata, such as product names, categories, and usage rights, thus facilitating quick and accurate searches
- The version control feature helps avoiding any confusion by providing access to the latest approved version of assets
- Real-time collaboration tools enable effective teamwork among different departments
- The rights management module within the DAM system tracks licensing agreements, copyright information, and usage permissions for each asset, thus reducing any kind of legal risks to minimum
Outcome
- Quick asset search and retrieval facilities allow the content creators to save time and shift their focus on more important tasks in hand
- Centralized storage and easy access ensure consistency in brand assets, reinforcing the brand identity
- Remote teams can collaborate seamlessly, thus improving project timelines and results
- Rights management facility minimizes the risk of copyright violations and legal issues
- The DAM system is scalable to growing asset volume and organizational expansion
Technologies
Net core microservices
Azure Cloud storage
Azure AI tools (Image reading)